The Journey Platform
Your journeys are broken.
Your data is why.
ascentX fixes both.
CRM manages customers. ERP manages operations. Service platforms manage tickets. ascentX reunifies that data and adds AI on top — so problems surface before they cost you.
Connects to the systems you already run
The Product
One workspace. Every system. AI on top.
Drill into any account and see everything that happened across every system — with AI summarizing what changed and why it matters.
The Problem
Journeys break when data lives in different applications.
Every customer process crosses multiple systems, teams and data models. No single tool sees the full path — the average enterprise runs 130+ SaaS tools, and teams switch between 9 applications just to complete a single task.
Teams blind between handoffs
CS sees the contract. Product sees usage. Support sees tickets. Nobody owns the sequence — on average, 4 teams touch a single account, none with the full picture.
Root cause takes days, not minutes
When churn happens, rebuilding what occurred means pulling 4+ exports, joining them manually, and hoping the timestamps align. Most teams take 2–3 weeks to find the answer.
68% of churn is preventable
The early warning sat in three separate tools. By the time anyone connected the dots, the moment to intervene had already passed.
$12.9M
average annual cost of poor data quality per company
Gartner
2–3 wks
to answer one cross-system business question
Forrester CX Index
40%
of analyst time spent before analysis even begins
Gartner D&A Survey
6–18 mo
before a BI project delivers its first usable answer
Forrester TEI
These are not data quality problems. They are visibility problems.
Solution
Three steps. One live system.
Connect your systems, model the journey once, then run it as a live workspace — with AI watching for what's about to break.
Connect
Live access to systems and APIs.
Model
Business objects, relationships and steps.
Run
Workspaces, actions and embedded apps.
Architecture Overview
Build to scale.
Journey
- Journey BuilderNo-code stage builder with cross-system conditions
- AI CapabilitiesScoring, anomaly detection, pattern recognition, NL queries
- App CreationJourney workspaces generated from your data model
- Write BacksGoverned field edits synced to source with audit trail
- ActionsTrigger workflows, orchestrate across systems
Cockpit Apps
- Portfolio DashboardsAggregated health across every account
- Real-Time SignalsLive scoring updated as underlying data changes
- Cross-Product ViewsCRM, billing, product and support in one view
- Drill-Down TimelinesFull cross-system event history per record
- Anomaly AlertsAI flags deviations from expected journey behaviour
Connection
- Endpoint ManagementAdapter library, API testing, authentication
- Field MappingPagination and schema handling built in
Connects to:
Salesforce · SAP · Oracle · ServiceNow · Stripe · Workday · Snowflake · Any REST API
Templates
Pre-built for your industry.
Start with the template. Connect your systems. Customise the stages. Live in an afternoon.
B2B SaaS
Trial → Onboarding → Activation → Expansion → Renewal
Salesforce · Stripe · Mixpanel · Zendesk · Delighted
Financial Services
Lead → KYC / AML → Account Open → First Product → Retention
Core Banking · KYC System · CRM · Transaction DB · NPS
Healthcare
Referral → Intake → Care Delivery → Billing → Outcomes
EHR / EMR · Scheduling · RCM · Patient Portal · Outcomes
Retail & E-Commerce
Acquisition → First Purchase → Repeat → Loyalty → Win-Back
Shopify · Klaviyo · Loyalty Platform · Returns · Support
Professional Services
Prospect → Proposal → Kick-Off → Delivery → Renewal
CRM · Jira / Asana · Time Tracking · Billing · NPS
Category Creation
From systems of record to systems of journey.
Old model
Applications own isolated data.
Work happens through tabs, exports, tickets, spreadsheets and manual handoffs between teams. The journey exists — but only in people's heads.
ascentX model
Journeys own the business outcome.
ascentX unifies context, decisions and actions around the process — across every system, in real time.
Stop firefighting broken journeys.
Pick a template, connect your systems, and have AI watching every account
by the end of the day.